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October 7, 2015

Online video platform Joost to go US only

by Brad Linder, posted Apr 6th 2008 3:57PM
JoostIf online video service Joost were to fall in a forest and nobody was watching, would it make a sound? Wait, no, that's not right. What I meant to ask is, if Joost stops streaming videos outside of the US, will anybody care? It looks like we're about to find out, because that's exactly what Joost plans to do.

The streaming video platform that was supposed to change the way we watch television really hasn't. While more and more people are watching videos online, it's not particularly clear that many of them are using Joost to do it. In the UK, the BBC iPlayer has gotten a lot of attention for providing residents with the ability to watch any program that's been broadcast in the past seven days. And in the US, Hulu provides viewers with a chance to watch many TV shows and movies from Fox, NBC, and other content partners.

Apparently Joost has decided to pull out of the international market and focus solely on the US, because that's where the majority of its users are at the moment. But with a lackluster content library, and few high profile content partners, I think it might just be a matter of time before Joost folds completely. To make matters worse, I think Joost overestimated the consumer demand for a non-browser based online video solution. Flash and Silverlight have made it easy to not only embed videos in web pages, but to allow users to click a button and watch those videos full screen.

When all is said and done, I think that people like to watch TV on their TV sets, not their computers. While there's a growing number of ways to watch full length TV shows and movies online, I really wish it was easier to make those existing services work with Windows Media Center and other media center applications designed to bridge the gap between computer and television. If Joost had focused on media center integration or set top box software, maybe the company would have had a chance. But if I can't watch my videos from 10 feet away with a remote control, I'd rather visit Hulu in a web browser than launch a standalone application that gives me access to hundred of videos I don't really want to watch.

Update: It looks like a spokesperson for Joost denies that the company has any plans to layoff employees or go US-only.

[via Mashable]

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