Donald Trump gets cast on Lifetime

In the strangest case of offbeat casting I've ever written about, the Lifetime Channel has cast Donald Trump to executive produce and narrate a new series called Trump Towers. Unlike The Apprentice, this would be a scripted series.

The show would be a nighttime soap opera set within Trump Towers itself. Lifetime Entertainment President Susanne Daniels describes the series as "Desperate Housewives in Trump Tower with The Donald narrating." According to the article, Lifetime also has several other series in the works with a concentration on comedic appeal.

Given the fact that the Lifetime Network has historically been a women's network and Trump's behavioral history can hardly be called female-friendly, one wonders why this premise was proposed in the first place. The series might even make more sense for the network if the narrator was Ivana Trump or Marla Maples.

Obviously, this is an attempt by Lifetime to cash in on Trump's fame. This is another example of Jay Black's theory of channel drift.