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September 1, 2015

Brokaw to Couric: Be careful!

by Bob Sassone, posted Apr 17th 2008 4:23PM

Katie CouricThat's the advice the NBC newsman gave Katie Couric when she left The Today Show to take the anchor gig at The CBS Evening News in 2006.

He told her that going from a morning show like Today to a hard news anchor position was "a dive off the high board" and that it's "harder than it looks." Though I wonder if anyone gave that advice to Brokaw when he left Today to do The NBC Nightly News back in the 80s. Or maybe they didn't because he's a guy, right?

There have been strong rumors floating around the past couple of weeks that Couric and CBS have decided that she will leave her anchor position. Some say it might happen before the election, but my bet is that it will happen after. At first I thought it was just mere gossip that she might leave (that talk has been around since the day she sat down behind the desk at CBS), but if Bill Carter at The New York Times is reporting it too, then I'm leaning towards believing it.

P.S. I like Anderson Cooper, but if he were to really take over the CBS job, he's going to have to slow down a bit so viewers can hear every word.

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Robert Lewis

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April 19 2008 at 3:07 AM Report abuse rate up rate down Reply

I think Brokaw gave the advice from his own personal experience with the contrast between a morning show and the intense competition of a nightly news program.

IMHO I am thinking that CBS would want to get Cooper in before the election. People watch the news more in an election cycle. Couric's ratings are dismal. If Cooper can get more viewers as a result of the election cycle, I think he would have a better chance keeping them afterward than Couric.

I can't see CBS cutting their losses this election cycle keeping her when her ratings are showing no signs of improving.

April 17 2008 at 10:51 PM Report abuse rate up rate down Reply

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