CW to Gossip Girl fans: No streams for you!
If you're like me, you probably get annoyed when you roll down your window and your beard blows up in your eyes... And if you don't have a ridiculous beard, but are still like me in your appreciation for a good teen drama, this might be relevant to your television scheduling.
It seems the overlords over at the CW have hatched a new plan. The last five episodes of Gossip Girl, set to begin on Monday, will not be available for online streaming. I know. OMG! Right? I'll pause while you text your BFF. Over at the New York Times, Paul McGuire, senior VP of communications for the network, is quoted as saying, "This is an experiment to see if this moves the [Nielsen ratings] needle at all."
The rub seems to be that while they do show ads during streaming content, those streamed episodes are not counted in the pesky Nielsen ratings. Isn't it about time they are? Fortunately, if you just don't have room in your Monday night to fit the GG kids in, and you have that extra $10 from Granny's last birthday card, those five episodes will be available on iTunes. Here's hoping it's not the start of a disturbing new trend.