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Reaper might be canceled (but Gossip Girl is safe)
That's the rumor about Reaper that is swirling around the industry. And it might be true, because even though it does better in the ratings overall than Gossip Girl, the latter show has already been renewed.
That's because Gossip Girl has several things going for it that Reaper doesn't: buzz, sex, controversy, and higher ratings in the younger 18 to 34 demographic that networks and advertisers love.
I find it odd and disheartening when networks do this. Networks want a big hit and "buzz" these days and don't give shows enough time to grow. We've talked about this ad nauseum, but it doesn't make it any less true. Everyone at The CW will admit that Reaper is a "good" show, a "quality" show, and isn't that enough to renew it? If there's any network that needs to brand itself, to stand out, to get people interested in it, it's certainly The CW. So even though I'm not a regular Reaper watcher, I think they should renew the show, invest in it, instead of coming up with some other show next fall (probably a Gossip Girl rehash or another reality show) that will probably fail anyway.
For the record, The CW says that Reaper's fate "will be revealed when we announce our schedule on May 13."
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