Watching your TV online? More ads are coming
There is an interesting little bit over at the NY Times about research the Disney-ABC Television Group is working on. That research involves inserting multiple commercials into ad breaks for the online versions of their prime time shows. Well, you had to see this one coming, right?
It's understandable that they would want to increase the revenue from the medium. Just as it's understandable that if it's a success we'll see the other networks follow suit. But, they do need to be careful that they don't chase those fans they do have away by annoying them. Although, admittedly, I would not be one to complain about more Rachel Specter commercials.
Personally, I don't watch any of the new programming via the internet. The only things I watch online are those shows that aren't readily available elsewhere, like Off Centre (try it, totally under rated). Still, while not for me, I know a number of people that watch a lot of online television. I have one friend that actually canceled her cable when she figured out that every show she watched was available online. And her favorite part about it, aside from no cable bill, was the relative lack of commercials.