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October 6, 2015

Sesame Street makes a deal with New Balance

by Bob Sassone, posted May 13th 2008 5:43PM

Cookie MonsterCan you tell me how to get, how to get a pair of the New Balance Sesame Street sneakers?

That's right, the long-running PBS children's show has made a mega-deal with the shoe company to create a line of sneakers for infants and grade school kids. The infant sneakers will cost $43 (cough) and the grade school sneakers will be $65. The shoes will be available in major chain retail stores and the shoes will also be pushed during episodes of Sesame Street.

I grew up on Sesame Street, but I don't remember ever wanting anything from the show, not even a Cookie Monster doll or Big Bird game. $43 seems like a lot of money to spend on infant shoes (even if they do have Elmo on the side), but then again I'm not a parent so I have no idea how much infant shoes are.

There aren't any plans for adult sneakers, for obvious reasons.

[via TV Tattle]

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FWIW, New Balance makes the best running/walking shoes out there (IMO). I'm always willing to pay a little extra for the best.

May 14 2008 at 1:21 PM Report abuse rate up rate down Reply
Laura Clark

Ummm, I have a hard time spending more than $7.00 on a pair of shoes for my toddler. And they are going to push these shoes during the show???? Isn't there a rule against advertising in children's programming? Or at least the amount of advertising done? I have a real problem with that.

May 14 2008 at 8:41 AM Report abuse rate up rate down Reply

That's awfully expensive considering Sesame Street was originally designed to expand the horizons of poor kids who couldn't otherwise afford to explore the world outside the inner city. Of course, they've gotten so far away from their roots that I guess we shouldn't really be surprised by this.

May 13 2008 at 9:33 PM Report abuse rate up rate down Reply

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