Sesame Street makes a deal with New Balance
Can you tell me how to get, how to get a pair of the New Balance Sesame Street sneakers?
That's right, the long-running PBS children's show has made a mega-deal with the shoe company to create a line of sneakers for infants and grade school kids. The infant sneakers will cost $43 (cough) and the grade school sneakers will be $65. The shoes will be available in major chain retail stores and the shoes will also be pushed during episodes of Sesame Street.
I grew up on Sesame Street, but I don't remember ever wanting anything from the show, not even a Cookie Monster doll or Big Bird game. $43 seems like a lot of money to spend on infant shoes (even if they do have Elmo on the side), but then again I'm not a parent so I have no idea how much infant shoes are.
There aren't any plans for adult sneakers, for obvious reasons.
[via TV Tattle]