Netflix has announced the a new set top box that will let you watch any video that you can stream from the web site. The Netflix Player by Roku is a $100 box, plus your Netflix subscription fee. You don't have to pay anything extra to user the player.

Remember yesterday when we mentioned that Netflix had hired Anthony Park, the developer of the MyNetflix plugin for Windows Media Center? Park said he'd be working on the user experience for boxes, and I'd assumed he meant boxes like video game consoles and other existing set top boxes. And maybe he did. Netflix is also partnering with LG and other hardware makers to release more Netflix-compatible boxes soon.

But the Netflix Player by Roku is the company's first foray into hardware. And by keeping the price extraordinarily low, the box looks pretty attractive compared to competing boxes like the Apple TV or SlingCatcher)

That said, CNET reports that the video quality and user interface aren't exactly up to Apple TV or Vudu standards. The box doesn't really need a great interface because all it lets you do is watch movies and TV shows that are already in your Netflix queue.