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November 23, 2014

The Brought to You by TV Squad Award: Call for considerations

by Jen Creer, posted May 23rd 2008 1:41PM
TV Squad award pic052308Last summer, I was reviewing an-hour long commercial for Visa for TV Squad. It was slightly more interesting than an infomercial, though. There was this guy named Johnny Smith who could see the future or the past when he touched people, and he always made sure to use his Visa card in sticky situations that would arise from this ability. Oh wait... What's that you say? That wasn't a commercial? That was an actual show? Then why did Johnny Smith make such a big deal of showing off his Visa card REPEATEDLY?

Oh, product placement. We love you so. It's not enough that we all got Tivos so we didn't have to watch the commercials that interrupt our favorite shows. Oh no. The sneaky advertisers don't need us to watch the commercials at all anymore. They just stick their products into the shows and let the actors use them. TV Squad. Simple. Inescapable, unless you plan to give up television entirely (and I don't.).

Of course, some products are necessary. Most people eat or drink something during the day, and it would be weird in today's world if television characters didn't have cell phones. TV Squad. But it's a little distracting when you are in the middle of watching a riveting episode of Moonlight, and you are distracted because Hey! There's a picture of Mick on Beth's iPhone! I wish I had an iPhone. Mick has an iPhone too! I wonder who programmed their pictures into the phones -- was it the actors, or some props person? Do you think the actors get to keep those iPhones? Oh wait, somebody just got killed.

So, in honor (not!) of the blatant use of product placement in our favorite shows (those darn Oceanic 815 survivors and their Dharma mayonnaise!), we bring to you The Brought to You by TV Squad Award. What are your nominees for the show who should receive this award, and what product are they pimping? Please nominate your favorites in the comments.

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Barbara

I am in agreement here: Moonlight for iPhones and Dell computers! There is a Dell on everyone's desk!

May 30 2008 at 3:35 AM Report abuse rate up rate down Reply
mellie

Moonlight. It totally made me want an iphone with Mick on it.

May 30 2008 at 1:18 AM Report abuse rate up rate down Reply
Christy

Moonlight for blatant use of iPhones and Dell computers.

May 29 2008 at 9:51 PM Report abuse rate up rate down Reply
Emjay81

Apple and the iPhone on Moonlight.

Because I want a photo of Mick on my phone. And you can't get iPhones yet in Australia, so double points for Apple making me wait.

May 29 2008 at 9:08 PM Report abuse rate up rate down Reply
Lindyrb

Moonlight should have been underwritten by Apple as much as their IPhones popped up! In the Moonlight Drinking Game (oh yeah...we DEFINITELY have one!), you gotta take a drink everytime one shows up (and every time Mick takes off his shirt....and every time Josef takes off HIS shirt....and....you get the idea).

May 29 2008 at 8:29 PM Report abuse rate up rate down Reply
Moonlight UK

MOONLIGHT...has to be. The amount of iphone close ups we see, haha. That pic of Mick on Beths iphone wad funny, aww...
mm henley tshirts, henley tshirts on mick! haha ;)
and donuts, how wicked was that episode!!
- Moonlight UK
http://www.moonlightuk.webs.com

May 29 2008 at 6:11 PM Report abuse rate up rate down Reply
misskathy

MOONLIGHT
iphones
krispy kreme donuts
wigs
store bought blood
henleys
coffee cups
sunglasses
tampons
do i need to add more?

May 29 2008 at 5:57 PM Report abuse rate up rate down Reply
shmuffin123

Greek and Solo Cups...their "logo" is even a crumpled Solo Cup

May 27 2008 at 1:34 PM Report abuse rate up rate down Reply
Kim

Hands down, American Idol. In addition to blatent product placement (Ford, Coke, AT&T), they also pimp artists. You pretty much don't get to perform or be a "mentor" unless you are releasing a new CD. Certainly, the judges displaying their Coke cups repeatedly every show takes the cake.

May 26 2008 at 7:51 AM Report abuse rate up rate down Reply
lovelain

i'm gonna go w/ heroes and nissan

May 24 2008 at 12:20 AM Report abuse rate up rate down Reply

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