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October 24, 2014

The cast of M*A*S*H goes corporate - VIDEOS

by Richard Keller, posted May 24th 2008 12:20PM

Many of the MASH cast went from the Korean War to the Corporate world in commercials for IBMBack in 1987, the cast of M*A*S*H had a reunion featuring cast members from all eleven seasons of the show. Now, before you go searching the Internet for this show that you apparently missed, the reunion wasn't part of any television special. In reality, the reunion of eight of the shows ten main cast members was on a series of commercials for the new IBM PS/2.

You remember the PS/2, don't you? It was IBM's answer to take back the PC market from companies like Apple and Commodore. In order to get the word out about this breakthrough in personal computer technology, IBM scrapped the "Little Tramp" character they had been using since 1981 in favor of putting the M*A*S*H actors into a white-collar, corporate setting. About a half-dozen commercials were produced featuring Harry Morgan, Gary Burghoff, Loretta Swit, Wayne Rogers, Larry Linville, William Christopher, and Jamie Farr. Like in M*A*S*H, Harry Morgan was the boss, Burghoff was the assistant, and Linville was the guy no one really liked. Eventually, Alan Alda, who was under contract with Atari around that time, joined the ad campaign as well.

After the jump you'll see four commercials that were made to promote the PS/2.

What's most interesting is seeing Wayne Rogers and Harry Morgan, who were part of different M*A*S*H casts, on the screen together in a non-reunion environment. The other interesting item is seeing all of these characters out of their drab green uniforms and in drab corporate attire. Finally, after watching these ads, you'll realize how far we've come in computer technology. Or, maybe not as far as we think.

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Ross Gould

It's just not 'M*A*S*H' without the laugh track! Of course, now you could add one to these vintage commercials ironically.

May 25 2008 at 1:37 AM Report abuse rate up rate down Reply
fullbug

Thank you, that was cool, dont remember seeing those back in the day....

May 24 2008 at 3:46 PM Report abuse rate up rate down Reply
Tim

Didn't Alan Alda do some commercial work for Apple later in the 80s or early 90s?

May 24 2008 at 1:54 PM Report abuse rate up rate down Reply

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