Some serious cross-promotion will take place on the June 9 episode of American Gladiators. NBC is airing a special Incredible Hulk-themed installment of the series known for its muscle-bound warriors decked out in spandex and oil.

The Incredible Hulk feature film, directed by Louis Leterrier and starring Edward Norton, Liv Tyler, Tim Roth and William Hurt, hits theaters four days later on June 13.

The Gladiators episode will feature guest star Lou Ferrigno (who played the green guy on the 1970s TV series) sharing the spotlight with host Hulk Hogan.

It's the merging of small and big screens, as NBC Universal, whose Universal Pictures is producing the movie along with Marvel Studios, aims to draw viewers from American Gladiators.

According to The Hollywood Reporter, the episode will feature:

• A Hulked-out Los Angeles Sports Arena, complete with green lighting, water, graphics, and Powerball balls. Even gladiator Titan will have a green theme.
• An exclusive 60-second preview from the upcoming movie.
• 1,000 pairs of Hulk Hands given to audience members.
• Gladiators using Hulk Hands while competing in the Gauntlet.
• Audience members wearing Hulk masks.

OK, we can safely say that it'll be All Hulk All the Time for that particular episode. Universal is trying to erase the memory of 2003's disappointing feature film Hulk, directed by Ang Lee and starring Eric Bana and Jennifer Connelly.

The studio also has tie-ins with Burger King, 7-Eleven, K-Mart, and Pringles, and Titan will walk the red carpet at the movie's premiere.

And I'm sure that somewhere, Bill Bixby will be cheering them on, as well.

Do you think the new movie will measure up to the Hulk's history, dating back to Stan Lee's comic book series of the 1960s? And what's your favorite version of the Hulk, be it comic book, TV series, movie, video game, lunchbox, or any other venue blessed with his awesomeness?