Vudu offers extensions for online video rentals
by Brad Linder, posted May 29th 2008 5:29PM
You get home after a long day of work, you plop down on the couch and flip on the TV hoping to watch that movie you rented a few weeks ago and haven't had the time to enjoy yet. And suddenly you realize that your rental is overdue.
If you rented your video from a bricks and mortar store, you just have to pay a late fee when you return the disc. But if you rented from an online store, your movie (and your money) is just gone. Vudu is the first company I'm aware of that's done something to address this issue. This week the company announced that it would allow customers to extend their rentals for a discounted fee.
Here's how it works. If you rent a film, you have 30 days to watch it. If you don't watch during that time, you have up to a week to extend the rental period for another 30 days. You'll get $2 off the rental price of a HD video and $1 off the price of standard definition films.
And while you typically have to finish watching a movie within 24 hours of hitting the play button, you can pay the same extra price to extend your viewing time to 48 hours. Honestly, I have no idea why you have to finish the film within 24 hours anyway, let alone why you should have to pay more to watch the same movie the next day. But it's better than nothing. I think.