I don' know if this award is only for scripted shows, because, if not, you really need to take a look at Project Runway! The Bluefly wall, the L'orial hair and make up room, the hershey's chocolate challenge...It's so overboard that its a joke.

I honestly cannot cast a vote for this category. I only watch two of these shows (Heroes, Moonlight) and I didn't even notice the product placement. How can I be irritated when it took someone else to point it out?

Amrican Idol is the show that constantly irritates me with its non-stop product placement!

Oh wow, I totally forgot about Smallville, but their product placements are HORRIBLE! There was also the one where they spent like 10 minutes focusing on Lois' new Ford, to a point where I forgot what the plot of the episode was even about. Pathetic.

I don't think that the iphone placement add in Moonlight was bad at all. I wanted one because of it. and I've always liked Krispy Creme donuts...the best!

I don't mind use of a product as in Moonlight. What actually bugs me more is when someone in a film or TV show is using a product like a Dell or Apple laptop and they have something silly taped over the logo.

Hero's I didn't mind for some reason people have to drive cars, but the one episode in season two that had the same Nissan commercial in every break, repeated over and over really bugged me.

I havn't watched the Deadzone so no comment there.

I voted for Smallville, the Stride episode was just to much for me. At least they made the gum evil. Well contaminated anyway.

Yeah, I was also looking for One Tree Hill to be in the list. The blatant references to Sunkist and Starburst really take you out of the moment when watching the show.

When I think of advertisement in shows, the first show that comes to mind is One Tree Hill. Do you remember when Sunkist invaded the show? and there were some other company as well... a basketball game was sponsored, as mentioned in the dialogue, but some company. yeah, it almost made me stop watching it.
In this list, Moonlight gets my vote. I watched the first episode, but stopped when that iPhone came out. ok, it was the shutter effect on the iPhone that made me stop watching, but it was still the iPhone's fault. I think 30 Rock does this very good, and Las Vegas had that ad a few years ago where the show continued seamlessly into a us snowboard olympic team ad, so good it was actually in the scene rip of the show. I'm all for ads, but some people really need to learn how to do it without putting off the viewer.

You've got some great examples here, but for me the worst is in CSI:NY, where they are now always having meetings using Cisco TelePresence. Yeah, I'm guessing a city-funded office can shell out $30k+ to have a CSI person dial in to a 2-minute meeting. And I just cringe when the "meeting" starts and eithr Gary Sinise or Melinda K. says "Thanks for attending this TelePresence meeting". GACK!

Product placement annoys the hell out of me, unless it's done naturalisticly/as part of the furniture (for instance 24 would visually name-check Cisco a number of times, but only once or twice was it above noticable). I've said before that I'd rather purchase a Divx of a show, without ads or placement, rather than watch with breaks for free, altho I know that won't work for everyone.

I know nothing about Stride except they are sponsoring a petition to keep Uwe Boll from making films, so they can't be totally evil.

I'm not voting on this one as I don't watch any of the shows, but as an aside, the 30 Rock placement annoyed the hell out of me - basically because the joke: "Can we have our money" was lame and cringeworthy, rather than smart. It just seemed very lazy from a show that's generally clever.

The best product placement ever was Burger King in Arrested Development:

Carl Wethers: "Do you know you can get free refills?"
Tobias: "IT'S A WONDERFUL RESTAURANT!"
Narrator: "It sure is!"

Later the Fonz goes for breakfast at Burger King - the one and only time the show jumped the shark!

Stride.