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May 26, 2012

NBC is number one (in ad sales)

by Bob Sassone, posted Jun 6th 2008 4:23PM

NBC logoSure, we always talk about NBC, how they are usually fourth in the ratings and and they don't give shows a chance and they show Deal Or No Deal way too many times, but they are number one in one important area: selling ad time for this fall.

The network has already sold $1.9 billion (yes, that's with a B, as in Bionic Woman) of advance advertising sales for this fall's prime time schedule. And they did this even though they didn't do a regular upfront and didn't have pilots to show. That's $100 million more than they did last year.

Wow, looks like the joke is on us. We didn't really know what NBC was doing when they announced their schedule a month before the other networks, but it looks like doing it in April worked out for them after all. In fact, they've made so much money that they're bringing back Journeyman to celebrate!

Just kidding.

[via TV Tattle]

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countrystar

omg! did everyone know that Nashville star is starting on Monday?!? its awesome!! its just like american idol but they don't overkill the bad auditions and they dont have stupid judges!! i've heard that taylor swift is suppposed to be on on monday night!! YAY!! thank god for NBC for finally putting on a good summer show!

June 07 2008 at 5:33 PM Report abuse rate up rate down Reply
Bash

You have to understand Bob, Wii60. He needs to use the Awards more so he has to 2ndhand link them. That's the reason for him being an ass.

June 06 2008 at 6:24 PM Report abuse rate up rate down Reply
RevJonathan

Hey what the hell Bob, don't joke about a Journeyman renewal. I actually bought it for a half a second.

Geez....

June 06 2008 at 5:56 PM Report abuse rate up rate down Reply
segsig

I was sure that having hideous ratings during May sweeps would fix their problem, they wouldn't have to give money back this year if they couldn't collect it in the first place. Wow will it be a happy December again for those advertisers getting their money back!

June 06 2008 at 5:15 PM Report abuse rate up rate down Reply
betcom

Could this be because they are selling more time this season? In addition to traditional commercial time, if they are integrating ads into the actual show time, there is more to sell, and more profit to make. Product placement isn't anything new, but ABC is having live ads on Jimmy Kimmel. Maybe NBC is following suit.

June 06 2008 at 5:01 PM Report abuse rate up rate down Reply

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