It's an FNMTV summer
Confirmed talent for the this summer includes Panic! at the Disco, Snoop Dogg, The Pussycat Dolls, Flo-Rida, The Ting Tings, Lil' Wayne, Duffy, Boys Like Girls, and Vampire Weekend. These artists are set for either special guest appearances or live stage performances.
Of the decision to focus the programming more on music, Senior VP Amy Doyle says, "Our audience has an insatiable hunger for the new and the fresh... We're going to be loud about what's new and use the power of MTV to engage music fans around music videos. Every week this summer we are going to highlight the most exciting artists and music and elevate the true art of the music video."
I'm still suspicious. I loved MTV back when it played mostly videos. Somewhere along the way, TRL took over along with other shows that have nothing to do with music (The Hills, Made, Super Sweet Sixteen). I almost stopped watching the Video Music Awards because I found that I had no idea about the videos being honored.
Do you think this is step in the right direction for MTV? Or is MTV's playing music videos again just a lost cause? By the way, the F stands for "feedback" and the N stands for "new."