NBC books more Notre Dame football
When it comes to the blue and gold, NBC is enduringly loyal. The network has agreed to a new five year deal with The University of Notre Dame to televise the college football games from the venerable college team, even though the Fighting Irish have not been a winning powerhouse for the past few years. In fact, the Irish have been getting its butt kicked by the likes of USC, Michigan, Ohio State and the entire SEC regularly of late. Nevertheless, when it comes to Nielsen ratings, pleasing the advertisers and making the legion of Notre Dame fans happy, NBC steps up.
The new five-year agreement will give NBC the rights to televise all Irish home games through 2015. That's seven from Notre Dame Stadium and an extra home game not from the ND Stadium to air in primetime.
NBC paid $45 million for the previous five-year deal with Notre Dame; the terms of this deal have yet to be disclosed. NBC and Notre Dame have been broadcast partners since 1991.
"We are absolutely thrilled to be continuing our landmark agreement with Notre Dame, the most storied brand in college sports," said Dick Ebersol, NBC Sports chairman. "This new deal, which will bring us to 25 years as partners."
I'm as nostalgic as the next person, but this deal is not about history. It's about dollars and cents. NBC makes money broadcasting Irish football. Even though the school's record last season was 3-9, hope springs eternal that head coach Charlie Weis, once the offensive coordinator for the New England Patriots Super Bowl winning teams, will work that kind of championship magic for Notre Dame.
Pat Haden and Tom Hammond will be in the booth for NBC, with Haden as analyst and Hammond doing the play by play.

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