Proof that The Real World caused the downfall of MTV
The graph posits that by 2010 music videos will be nonexistent on the channel. Also, interesting is the rise of what the graph calls simply "other crap" that coincides with the rise of shows like The Real World and Road Rules. I assume "other crap" refers to shows like The Hills, My Super Sweet Sixteen, and Made -- shows that have replaced music videos in primetime (and replaced music videos with their incessant reruns in daytime).
It seems to me that MTV just has a completely different audience now. I think it appeals to tweeny-boppers dreaming of their super sweet sixteens. After all, tech-savvy, cell-phone-toting 13-year-olds know just to watch the videos online. Why should they have to see it on TV?
I seldom watch the network anymore. And it seems like the rest of my friends (mostly Gen-Xers and older Gen-Yers) don't either. Is it just that we're becoming too stuffy, too purist, and *gasp* a little like our parents?
Something else that bothers me is that the network still insists on having the VMAs every year. What's the point of giving out awards if you never show the work in the first place? Furthermore, the quality of videos has gone down because they don't get airtime. Why spend the money? Remember when world-premiere of a Madonna video was a huge event? I can still tell you exactly what happens in the "Like a Prayer" video and I can still do the moves from "Vogue." But, her new video "Four Minutes" with Justin Timberlake? Haven't seen it. I know I could simply go online and watch it or buy it on iTunes if I felt so inclined. But that's not the point. There's just no more hype, glamour, and excitement surrounding music videos anymore.
MTV is trying to get back to their roots with FN-MTV. The show, hosted by Pete Wentz, has world premiere videos and then let's fans vote on what they see. They can even text in while the video is playing and say what they thought. How about this -- just show the video. It doesn't have to be a texting, emailing, myspacing flurry of multimedia confusion. Just show the video.
All that's left to say is, "I want my MTV" back. What do you think?