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July 23, 2014

Will Bush at the Olympics really help NBC?

by Allison Waldman, posted Jul 4th 2008 5:52PM
Bush with flagsAmid controversy and the threat of certain world leaders boycotting the upcoming Beijing Olympics, the word came out yesterday that President George W. Bush would attend the opening ceremonies. According to the Hollywood Reporter, this is good news for NBC, and the companies that have bought advertising for the Games.

While I can see how a boycott based on human rights abuses in China and Tibet would be a serious problem for the network -- and it still may lose viewers who choose to individually tune out rather than give positive sanction to China's misdeeds by watching -- I don't see how NBC can think a Bush appearance will bolster ratings.

Currently, George Bush has one of the lowest approval rating of any U.S. President ever in the twilight of his second term in office. The CNN/Opinion Research survey on June 26-29, 2008 found that only 30% of the country approved of his job performance, compared to 68% disapproval.

That means only three out of ten people like what W. is doing right now. Even if every one of that 30% tune in to the Olympic opening ceremony, will it really help NBC?

NBC has done some polling, too, and a majority of American viewers haven't been fazed by the political issues and separate the politics from the competition.

On the other hand, the AP reported that U.S. Representatives from the President's own party, Chris Smith, New Jersey, and Frank Wolf, Virginia, were in China and said W. shouldn't attend the Olympics at all unless China's human rights stance is changed.

As the Olympics draw nearer, the negative rhetoric about China's human rights violations are likely to grow louder. Will it effect NBC's broadcast? I wouldn't be surprised, and an appearance by an outgoing, unpopular president won't help.

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Jim

The post asks, "Will Bush help NBC?"

Seriously, aside from Big Oil and Halliburton, what has Bush ever helped?

July 06 2008 at 9:34 PM Report abuse rate up rate down Reply
Scott

You've got it backward--basking in the glow of the Olympics will help Bush's approval rating.

If anything can, that is.

July 05 2008 at 2:51 PM Report abuse rate up rate down Reply
Katie

I was planning to tune in no matter who showed up. Now I'll just see how many times NBC cuts to Dubya's face

Also, sorry to be the grammar bitch, it's AFFECT NBC's broadcast, not EFFECT.

July 04 2008 at 11:44 PM Report abuse rate up rate down Reply
Oreo

Very few people care, and the ones that do won't be watching anyways.

July 04 2008 at 6:09 PM Report abuse rate up rate down Reply
mj green

I used to be a huge Olympic fan. Then, when I realized the networks only showed what they liked, I started to rebel. I love equestrian events, since horses are my thing. Yet, only if there is a medal chance are they shown. I realized that all anyone cares about are the medals. And only Gold. You 'settle' for silver or bronze. Shame. Just to be there is such an honor, and yet we take away their pride. "Oh, you didn't win? See ya." Is George so desperate for attention in his lame duck year that he has to shove his way in, and yet further reduce attention to the people who deserve to be there?

July 04 2008 at 5:58 PM Report abuse rate up rate down Reply
6 replies to mj green's comment

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