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May 26, 2012

NBC is now telling you to "chime in"

by Brad Trechak, posted Jul 5th 2008 11:19AM

NBCThe concept of network slogans are coming back. NBC has started a new campaign with little advance fanfare asking viewers to "Chime In" to the network. This follows a similar recent strategic move by ABC when they asked viewers to "Start Here".

In the age of viral marketing, there has been little evidence of this move by NBC. It is not on NBC website nor are there any major campaigns promoting it.

The entire "network slogan" concept was abandoned by the networks in the 1990s. The last notable slogan used was ABC's laughable "TV Is Good" which was abandoned in 1997. Other historical slogans include Fox's "Just One Fox" and CBS' "The Address Is CBS" and "It's All Here".

This is a case of networks trying anything to get back sagging ratings (particularly NBC, which is number four right now). What exactly does "chime in" mean anyway? Is it an attempt by NBC to make the network programming more user-interactive? Will there be telephone hotlines and Internet polls?

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Gene

I, for one, really miss the old network promotion. Especially just before the season premieres, when the networks would show long-form promos with all their stars and a catchy theme tune. C'mon Home to NBC, anyone?

July 06 2008 at 9:21 PM Report abuse rate up rate down Reply
David Cook is my Idol!

I always thought the network slogans were corny, but "Chime In!" gets my vote as the stupidest one I've ever heard.

July 06 2008 at 2:33 PM Report abuse rate up rate down Reply
CR

There's an interesting of this over at Lost Remote.com Here's the thread http://www.lostremote.com/2008/06/28/nbc-introduces-new-slogan-i-guess/

NBC DID have a video featuring what appeared to be at home submissions of people recreating the chime sound.

Some people used car horns; others were even more creative. That video has been taken down. So I expect that to be an actual upcoming contest, or those were NBC created submissions (made to look like user submitted) to be part of an ad campaign.)

July 05 2008 at 12:23 PM Report abuse rate up rate down Reply
Suz

Isn't it a reference to the NBC chimes sound?

July 05 2008 at 11:26 AM Report abuse rate up rate down Reply

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