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April 16, 2014

Advertisers starting to bail on Swingtown

by Bob Sassone, posted Jul 7th 2008 2:41PM

SwingtownAdvertisers are starting to bail on the controversial CBS drama Swingtown.

This is predictable, if a little confusing. What exactly did the advertisers think they were sponsoring? (In the case of Dannon Yogurt, actually no - they just bought rotating advertising on CBS and didn't know when their ads would appear.) When they were told the show was about swapping, did they think it was recipes? And isn't the show on at 10 PM and come with a warning at the beginning? Proctor & Gamble won't advertise on the show at all.

I've seen every episode of the show and I haven't seen anything that is too controversial or shocking. There's no nudity, there's no swearing, the subplots aren't about swapping at all. The show isn't called Orgies Are Awesome, and as far as I can tell the characters aren't just jumping into this lifestyle; they have real moral concerns when it comes to fidelity, loyalty, friendship, and what's right. I have a lot of problems with the show (some of the characterizations are paper thin and the music is really drilled into our heads to give us a sense of what decade the show is set in), but the sex on the show isn't one of them.

On a related note, did you know they still make Tab? Saw some at the supermarket the other day.

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