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August 31, 2015

As if Seth McFarlane didn't have enough to do...

by Brad Trechak, posted Jul 9th 2008 11:22AM
Seth McFarlaneAlong with running three shows on Fox (Family Guy, American Dad and The Cleveland Show), Seth McFarlane is also getting into online content development. Even worse, he's doing it for a Fox competitor.

McFarlane will be developing fifty two-minute animated vignettes for Seth McFarlane's Cavalcade of Cartoon Comedy which will be distributed via Google's AdSense network (a competitor for Fox's Myspace).

The article goes into the corporate issues behind this strange move and asks a few good questions: why didn't Fox get a first-look offer at this idea? If they did, why did they pass on it? It seems inexpensive enough to produce and given the popularity of the creator, it seems a no-brainer.

My guess is, along with more zeroes on the paycheck, Google gave McFarlane content-ownership rights. Plus, given the generic nature of the name of the show, he could develop whatever type of vignette he wants and turn the more successful ideas into entire franchises. Combined with the growing popularity of online-only content, It's a very risky yet shrewd business move for McFarlane.

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Steve Flack

It's easy to find time to do all of this when you're not concerned with trying to be funny...

July 09 2008 at 1:10 PM Report abuse rate up rate down Reply

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