Which network is the most engaging among 18 to 49 year-olds?
This is a rather confusing story. Or maybe all of this heat is getting to me and there's obvious point here I'm missing.
Nielsen Media surveyed 82,000 18-49 year-olds (a rather hefty sample), and 75% of the respondents say that Bravo is the most engaging network. Yup, the network of reality shows (is there anything else on the network these days?) holds the attention of that key demographic more than any other channel, network or cable, including runner-up CBS (which got 74%), ABC (73%), The CW (71%), NBC (70%), and FOX (69%).
Of course, I'm not sure what good this does unless the numbers turn into good ratings. NBC edges out FOX in the numbers above, but you don't see many NBC shows in the top 10 (except in the summer). And a viewer that is more "engaged" in a network? Sounds like shaky numbers that could change month to month to me.
Another win for Bravo: the same demo remembered the products advertised on the channel and in product placement on the shows more than any other network.