CBS gives Gary a name change - VIDEO
... and I think it's a terrible idea. I have a small fascination with the titles of TV shows. They are never the total cause of a show's failure, but I do believe they can play a part. That's why my ears perked up this weekend when CBS ran a spot for Project Gary. At least, it looked like a spot for Project Gary, but my TV was now telling me it was for Gary Unmarried. What the heck is that?
It gave me a bit of deja vu. Suddenly I flashed back to September 2006 when I wrote a post about bad show titles, prompted by the name change of Let's Rob Mick Jagger. As you'll recall, that one became The Knights Of Prosperity, and things didn't work out so well. Not all name changes are bad. The CW changing Surviving The Filthy Rich to Privileged actually sounds like a good idea, but Gary Unmarried, no. I don't think the new name is going to sink them, but when combined with the fact that they didn't land in the safe harbor of the Monday night comedy block, I'm starting to get nervous for Gary.
And part of that nervousness is simply the fact that I want this show to succeed. There is still room on the schedules for a traditional, multi-camera sitcom. Even one with an old school laugh track. Jay Mohr is a funny guy, and who doesn't like Larry Miller? Most importantly though, this show has more Paula Marshall than every other show on TV, and that is reason enough to guarantee I'll be tuning in.
The name is new enough that Project Gary is still scattered all over the CBS website, including the following video. It's a quick behind the scenes look at the show.
Watch CBS Videos Online
|Project Gary||57 (87.7%)|
|Gary Unmarried||8 (12.3%)|