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October 23, 2014

Amazon to launch video streaming service

by Brad Linder, posted Jul 17th 2008 10:01AM
Amazon Unbox
Amazon is rolling out a new video service today that will either replace or compliment the Amazon Unbox video download store. While Unbox customers have to wait for a video to download before they can begin watching, Amazon Video on Demand will let you begin watching as soon as you've placed an order.

The New York Times reports that Amazon is launching the service for a limited number of customers today, with a wider release scheduled for later this summer. The Amazon Unbox web page has a little button asking for volunteers for a new beta program, so I'm going to go out on a limb and assume that beta=video on demand.

According to the article, videos will be available for rental or purchase. And once you've purchased a video, you'll be able to watch it from any computer. No software installation necessary. In other words, it sounds like the new service is browser-based.

On the one hand, this means Amazon Video on Demand will be compatible with Windows and Mac machines (I'm not going to hold my breath for Linux support), which is great. But it's also nice to be able to save a copy of a movie on your own computer for archiving. What happens if Amazon kills the service in two years. Does that mean you lose your online video library which you've paid for? I'm hoping that Amazon still gives users the option of downloading movies, even if not everyone will need to use that option.

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MegaZone

Unbox users don't have to wait - as with iTunes, Unbox uses progressive downloads so you can start playback as soon as the download starts. And the streaming is in addition to downloading, downloads aren't going anywhere.

July 17 2008 at 10:58 AM Report abuse rate up rate down Reply

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