Record breaking week for Bravo
Despite rumors and conspiracy theories about Bravo trying to sabotage Project Runway because the show is leaving them for Lifetime, the premiere had the most viewers for a premiere that the network has ever seen, 2.9 million. That was enough to make Bravo the #1 cable network from 9-10 in all key demographics. And Project Runway was the top ranked cable telecast for the day in adults 18-49.
That's certainly cause for celebration, but there's more good news. The fourth episode of Shear Genius managed a milestone of its own, becoming just the fifth Bravo show to top 2 million viewers for an episode. The others are Queer Eye, Top Chef, Project Runway, and The Real Housewives of Orange County. Completing the trifecta of personal bests, Flipping Out broke a million viewers for the first time.
The success sets the stage for a very interesting ratings drama once Project Runway debuts on Lifetime. Will the fans follow the show to Lifetime? And will the Lifetime audience embrace a show that seems to fit the network's brand about as well as a new season of Queer Eye on Spike? I'd prefer to see it stay at Bravo, but I'm all kinds of curious to watch the change play out.