Burn Notice promo kits are cool, but ...

Here's a neat idea: the Burn Notice promotional kits that USA Network sent out to Emmy voters were written in invisible ink! You needed a UV flashlight to read the words, which was included in the kit. The Denver Egoist has all of the details and several pics from the kit, created by TDA Advertising in Boulder, CO.

The kit, which contains 12 episodes of the show on four DVDs, is set up to look like a classified file, and though some of the words are legible, you need the flashlight to read the others. Very cool and very spy-ish, though I wonder if they should have done it a different way. Isn't the preferred method of getting secret messages to Michael via a crossword puzzle? They should have included a secret message about the show inside of a crossword too.

Of course, these went out before the Emmy nominations were announced. The show wasn't nominated, and Jeffrey Donovan and Bruce Campbell weren't nominated for their roles. Interestingly, Sharon Gless was nominated, but for her guest spot on Nip/Tuck, not Burn Notice. The show did get a technical award nomination.

[via Adfreak]