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December 22, 2014

Burn Notice promo kits are cool, but ...

by Bob Sassone, posted Aug 19th 2008 11:21AM
Burn Notice promo kitHere's a neat idea: the Burn Notice promotional kits that USA Network sent out to Emmy voters were written in invisible ink! You needed a UV flashlight to read the words, which was included in the kit. The Denver Egoist has all of the details and several pics from the kit, created by TDA Advertising in Boulder, CO.

The kit, which contains 12 episodes of the show on four DVDs, is set up to look like a classified file, and though some of the words are legible, you need the flashlight to read the others. Very cool and very spy-ish, though I wonder if they should have done it a different way. Isn't the preferred method of getting secret messages to Michael via a crossword puzzle? They should have included a secret message about the show inside of a crossword too.

Of course, these went out before the Emmy nominations were announced. The show wasn't nominated, and Jeffrey Donovan and Bruce Campbell weren't nominated for their roles. Interestingly, Sharon Gless was nominated, but for her guest spot on Nip/Tuck, not Burn Notice. The show did get a technical award nomination.

[via Adfreak]

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black

Full length episodes of burn notice are available on tvepisodesnow.com.

August 19 2008 at 6:56 PM Report abuse rate up rate down Reply
Oreo

12 episodes? That's almost all the episodes the show has.

August 19 2008 at 1:08 PM Report abuse rate up rate down Reply
Jane

I LOVE BURN NOTICE - It should have been nominated for an emmy and so should Jeff and Bruce been nominated along with Sharon Gless. This is such a 'character' show - Its like Lays potato chips, you watch it just once and you want more.

August 19 2008 at 12:39 PM Report abuse rate up rate down Reply