Does the new 90210 suck?
"The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen "90210" for any media in advance of its premiere. We're not hiding anything . . . simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."
Now, call me a cynic, but I'm calling shenanigans. Perhaps I've just seen too many movies and TV shows that weren't available for screening that ended up sucking out loud, but it's still a red flag. While there may indeed be someone at The CW or CBS Paramount that thinks this is a shrewd marketing decision, I think it is just the opposite. Like it or not, there is a stigma attached with not previewing things like this.
Furthering that idea is the fact that The CW needs every last little bit of press it can get. It's no secret that things are not going well there. A host of websites, TV shows, and magazines all putting out early looks can only help, right? Get the word out, make sure everyone knows about the new show. And with all those mentions of 90210 will come some much needed press for those other CW shows that could surely use it. That is, unless the show really isn't very good.
Of course, it couldn't be bad. After all, it says right there that they're not hiding anything. They just want to ride that wave of curiosity and anticipation. It seems a short sighted claim. Yes, curiosity may be diminished if people can read about the premiere ahead of time, but that's only good for one episode. If the show really doesn't have it, viewers won't be back in week two anyway, so it's a one week gain at best. On the other hand, if it's good, and the media is going on about how they pulled it off, there are viewers to be gained for the premiere. Holding it back just makes no sense, unless, ya know, it's not good.
It has all the makings of a poll question. What does the TV Squad readership make of the decision?
|Damn, it must be really bad.||219 (58.4%)|
|It's clever marketing. More people will tune in now.||71 (18.9%)|
|Undecided, but... constituents? What the hell?||85 (22.7%)|