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November 29, 2014

Lifetime says yes to high society reality show

by Allison Waldman, posted Aug 21st 2008 1:03PM
Lifetime logoNot to be confused with Cashmere Mafia or Legally Blonde or Sweet Charity, Lifetime has a new reality series in the works with the catchy title of Blonde Charity Mafia. It's a docu-reality series, so they say.

Lifetime has ordered six half-hour episodes of Blonde Charity Mafia, following the lives of three young society women in Washington, D.C. who are famous for their work on political and philanthropic fundraisers in the nation's capital. If this sounds something like the Bravo Real Houswives franchise -- Real Housewives of Orange County, Real Housewives of New York and Real Housewives of Atlanta -- it's all intentional.

The Blonde Charity Mafia mavens may not be married ladies, but the very rich, society swirl sounds very much like the well-heeled women on Bravo.

The three BCM principals are Katherine Kennedy, Krista Johnson and Sophie Pyle. They're famous within the Beltway society circles. I am not in that circle myself, so I never heard of any of them before.

Lifetime is obviously trying to change its image. Instead of being satisfied with the healthy niche of audience it owns -- hello, Lifetime is the highest-rated women's network on all of basic cable, reaching 96 million television households -- the network is making a lot of changes.

They've acquired (snatched) Project Runway from Bravo. They've said goodbye to Susanne Daniels, the president during the rise of the hugely successful one-hour drama Army Wives. They've ousted the co-creator of Army Wives, Katherine Fugate, soon after Daniels' exit, reportedly because they want changes in Army Wives. The episode in which Pamela recently was kissed by another woman was a Fugate story that was supposedly nipped in the bud.

Now Lifetime has signed up for show about 20-something girls, partying in D.C. society and enjoying the high life. How different is that from the soldier's wives on the post in Army Wives? BCM doesn't feel like a good fit.

It really doesn't seem like their cup of tea. Or maybe it's just that they are now brewing up a new brand. I don't know... Lifetime out rates Bravo, so why are they aping them?

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DC Native

I know all three and they are not "famous within the Beltway society circles." They're not even from rich families, and they range in age from 21 to 24.

September 07 2008 at 9:01 PM Report abuse rate up rate down Reply

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