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April 20, 2014

Cheetah Girls scores high in ratings - Say what?

by Jane Boursaw, posted Aug 26th 2008 8:19AM
Cheetah Girls: One WorldI have a tween-aged girl in the household, so we watch a fair amount of Disney Channel. I'll come clean and even announce that Miley Cyrus, The Cheetah Girls, and Demi Lovato share iPod space with AC/DC, Jeff Beck, and Aerosmith. Hey, those Disney Channel tunes are catchy, and they're easy to dance, I mean, walk to. I draw the line at the Jonas Brothers, though.

But about 10 minutes into the new Cheetah Girls: One World movie the other night, my daughter looked at me and said, "I was really hoping these Cheetah Girls movies would get better." Yeah, me, too.

I actually liked the first two movies, in 2003 and 2006, respectively. The second, directed by High School Musical alum Kenny Ortega, was a downright cute tale about the Girls' escapades in Spain.

But this third movie just flatlined for me and, apparently, for my daughter, too. Lacking Ortega's directorial expertise and the presence of Raven-Symone, who's moved on to nurture her ever-expanding empire, it was just a silly tale about three giggling girls with no real substance. I know ... you're thinking, Cheetah Girls? Substance? But there was at least a modicum of it in the first two movies.

So I was surprised when an ABC press note landed in my inbox reporting that the movie beat out all competition but the Beijing Olympics on NBC, harvesting 6.2 million total primetime viewers on Friday.

The movie actually edged out the Olympics in kids 6 to 11 (2.8 million overall) and in tweens 9 to 14 (2.4 million). The numbers catapulted it into second place among all original movies scheduled on TV this summer. Capturing first place is the Disney Channel's Camp Rock, which scored 8.9 million viewers in June 20.

That either says something about NBC's programming, or about summer TV movies, in general. Probably both.

Do you have kids in the household? Did they watch/like the new Cheetah Girls movie?

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metz

Robotron 2000 could write a less predictable script than this one. Even the 10 and 7 year olds in the household agreed that this one was bad.

August 26 2008 at 1:18 PM Report abuse rate up rate down Reply
Nichole

i'm 20 but I admit....i love watching the disney channel. So as much cheese as I enjoy watching on there...this cheetah girls movie...bleggh. I heard rumors there was going to be a fourth but....i really hope they don't go there.

August 26 2008 at 9:40 AM Report abuse rate up rate down Reply
Bret

Ten year old daughter watched, and was not impressed. She loves all things Disney but was pretty disappointed with this one. I'm sure this movie got high ratings because of expectations, not because it was good.

August 26 2008 at 9:24 AM Report abuse rate up rate down Reply

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