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May 27, 2012

Fox offer students online looks at Terminator and Fringe

by Brad Trechak, posted Aug 28th 2008 11:04AM
TerminatorWhy do college students get all the breaks? It looks like Fox will be offering the premieres of both Terminator: The Sarah Connor Chronicles and J.J. Abrams' Fringe at fox.com for those with a .edu e-mail address. They will also offer some behind-the-scenes footage, music videos and interviews.

This is a clever marketing ploy by Fox. The demographic for those shows definitely leans towards the young, and since college students are more exposed to computers than anybody I know who doesn't work in the industry (and are probably more used to watching stuff online rather than on the television), the idea has definite appeal.

Mind you, such systems can be fooled, particularly if you have a friend or relative with a .edu address (or so I've heard). With that in mind, I don't understand why Fox wouldn't just offer this to everybody. I can only guess that it's a way for Fox to control illegal downloading of these highly anticipated shows.

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Joey Geraci

That's entirely pointless! Is anything actually available before the day of the premiere??!! What a joke!

August 29 2008 at 10:45 AM Report abuse rate up rate down Reply
leah

Well, that's kind of pointless.

August 29 2008 at 8:18 AM Report abuse rate up rate down Reply
Jen

They're streaming it at the same time as the actual broadcast, making it rather pointless. If it were an early screen, that'd be news. As it is, it's just stupid marketing.

And the way the Variety article reads (here: http://www.variety.com/article/VR1117991059.html?categoryid=14&cs=1 ), it's not if you have an .edu e-mail (which I have), but if you're logging on from the campus itself - like dorms and whatnot.

August 28 2008 at 3:40 PM Report abuse rate up rate down Reply
leah

I graduated 3 years ago, but my email at school is still good. yay!

August 28 2008 at 2:11 PM Report abuse rate up rate down Reply
Oreo

People who care about Fridge downloaded it months and months ago.

August 28 2008 at 11:43 AM Report abuse rate up rate down Reply

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