Mad Men: Maidenform - VIDEO
by Bob Sassone, posted Sep 1st 2008 9:05AM
(S02E06) "If we were to take you to see some women in their underwear, would that be too much like work?" - Fred, to the Playtex guys
Is it just me or is Don's affair with Bobbie nastier than his affairs with Midge and Rachel from season one? Not just that it's rougher and more blunt, but the way that he's doing it. With Midge and Rachel, it seemed like a natural part of his life and it happened away from home and it was separate. This year it seems like he's making a lot of excuses to Betty about where he has to be, like tonight when he lies to her in the middle of the country club bash to call Bobbie. And there's also a meanness and a sadness to the entire relationship.
Having said that, I think I laughed more in this episode than any other episode of the show so far.
This episode could have also be titled "Mirrors," since they seem to play a big part in what happened, in the way that the characters see themselves. Mostly the characters of Don and Pete. The way Pete looks in his living room mirror after coming home from the blond model's apartment, and the way Don looks into his bathroom mirror (there's that sadness again) when he's shaving and talking to Sally. And Don mentions mirrors when he pitches the Marilyn/Jackie ad to Playtex (yet another client deciding not to use a campaign before they even hear the pitch). Heck, we could also extend the whole mirrors thing to Peggy, who decides to take Joan's advice and dress like a real woman, which Pete doesn't like at all.
More thoughts on this episode:
- This episode has a lot of funny stuff in it, from Ken saying that he finds that both Playtex and Maidenform "seem to open easily" to Roger saying "has your wife seen that yet?" to Don about the new secretary. I also get a kick out of Bobbie suddenly announcing to Don that she has a son and a daughter. He was surprised, probably thinking, "wow, even this whore has kids?" The subtle lines at the country club are clever too, Betty saying "As we used to say in college, let's be friends" and Don saying "Call me from the emergency room" when Betty said the kids would be playing with sparklers.
- Nice to see the Draper family still eating Utz chips. Nice old Ritz box on the fridge too.
- Don might be cheating on Betty, but he has moral standards. He's shocked that Betty would want to wear a skimpy bathing suit to the beach. I love it how he tells her not to wear and then he kisses her forehead goodbye. How dare you wear that bathing suit in public! Now if you'll excuse me I have to go have rough sex with Jimmy's wife.
- Speaking of, I find it interesting that Don actually has a reputation as a womanizer (I think the way Bobbie says it to him erases all of the good vibes I got from her in last week's episode). I'm going to pray that leaving Bobbie tied on the bed and then looking guilty in his bathroom mirror is going to make him smarten up a bit.
- Anyone else slightly put off by the use of a modern song in the opening, The Decemberists "The Infanta?" Sure, they used Amy Winehouse the first season but that was in the ads, away from actual episodes. Just seems a little jarring to me.
- Oh, and never mind the look on Don's face in the mirror or seeing how Duck's family acts or seeing the look that Pete and Peggy exchange at the end. The saddest part of this episode for me is when Duck opens the door and let Chauncy run away! That's heartbreaking.
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