Bill Gates and Jerry Seinfeld go to Shoe Circus - VIDEO
We talked about this when they announced that Jerry Seinfeld had signed on to promote Windows for Microsoft. If you were watching the big NFL kickoff Thursday night, you might have seen what that looked like. If you missed it, it's embedded after the jump. I've watched the commercial a few times now, and I'm torn. I agreed with Brad's take in the original post, that Seinfeld may be a few years past the point of ideal pitchman.
That being said, the first half of the commercial is quirky, and pretty funny. The idea of stumbling on Bill Gates in a discount shoe shop is an amusing place to start. And Gates does a good job as the straight man for Seinfeld. I really like the odd cut to the family watching through the glass. "They run tight." It all pays off nicely with that familiar image of Gates on his Platinum Shoe Circus Clown Club card. It loses steam when they leave the mall. A moist and chewy cake computer? I think the writers got tripped up by the iffy tag. The future. Delicious.
The problem is... while it's funny, does it actually do anything to help sell anyone Windows? If someone isn't already on the Windows bandwagon, I don't know that this is going to bring them any closer. Perhaps it does loosen up the stuffy image of Microsoft a bit, but an honest nod to some of the mistakes made with Vista, and acknowledging that they are fixing them, might carry more weight. As a first go though, it's better than I expected.