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August 21, 2014

Google helps NBC sell ads

by Brad Trechak, posted Sep 10th 2008 8:22AM
NBCIt looks like Google is taking a step towards having a television station all its own. The Internet search company will be helping NBC Universal sell advertisements for some of NBC's cable stations (including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller).

This is yet another step in the inevitable merger of television and the Internet. It wouldn't surprise me if in the future, Google either acquires a television network (it could be NBC or some other one) or starts one all its own. It's certainly ubiquitous enough in Internet advertising to break into another medium (sort of like Microsoft's strategy).

It does say something that NBC is turning over some of its ad sales to a third party. As the article states, it could be a way of attracting businesses who only advertise on the Internet. It could also be a way of streamlining their business model so they can concentrate on producing shows in a more cost-effective manner (I knew that MBA would come in handy some day).

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Edd

Google's first job: Buy Fox and order season four of Arrested Development

September 10 2008 at 11:11 AM Report abuse rate up rate down Reply
StillBash

Proofread you must...

September 10 2008 at 9:35 AM Report abuse rate up rate down Reply
Joe stalin

"It does say something that NBC is turning over some of its ad sales
to a third party."

Well yeah, it confirms the fact that Silverman is a mentally
challenged quarter-wit with barely enough brain cells to be able to
function as food digestion unit.

September 10 2008 at 8:46 AM Report abuse rate up rate down Reply

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