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August 28, 2015

The Soup spills on the sporting world

by Jason Hughes, posted Sep 15th 2008 2:54PM
Matt IsemanOne of the long-time staples on cable has been The Soup (formerly Talk Soup) on E!. What started as a spoof of the various bizarre and goofy talk shows that permeated the airwaves throughout the '90s was reborn as a show that makes fun of all things television and pop culture now. Now the brand is seeking to expand to provide the same brand of satire and commentary to the sports world. Sister network Versus will air Sports Soup twice a week beginning October 14th, 2008. Of course, as with Joel McHale on The Soup the success of its new sister show will rest solely on the shoulders of its host, Matt Iseman.

In looking at Iseman's Wiki entry, it looks like this show was originally branded After Further Review. I guess they thought associating it with an already successful show with a similar format would improve its ratings. The network is still trying to establish itself as a viable sports brand in the ESPN world. Adding a show like this might be just the thing they need to drum up some buzz.

Certainly there's as much fodder for shenanigans and jokes in the world of sports celebrities as there is in LA. And sports fans are even more fanatical about their "relationships" with their favorite athletes than your typical television and movie celebrity fans. Hell, if the show were on now they could probably fill an entire half hour looking at what a tremendously awful job Michael Phelps did hosting SNL's premiere.

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I think E! and "The Soup" staff has been wonderfully careful with not milking the franchise. "The Dish", which started last month as a fashion spinoff of "The Soup" with Danielle Fishel found it's footing pretty quick and is a great example of a spin-off, so hopefully "Sports Soup" works just as well (though any effort on Versus is commendable; two words, Dennis Miller). I just hope that they don't run into annoying issues with the cable sports networks with using their footage; somehow I don't see ESPN pretty happy about being mocked with their own video.

September 15 2008 at 6:45 PM Report abuse rate up rate down Reply

Makes me wonder if he will also continue to be a handyman on Style Networks "Clean House".

It shouldn't be a conflict of interest considering E! owns Style Network as well.

September 15 2008 at 3:14 PM Report abuse rate up rate down Reply

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