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April 23, 2014

The forecast for NBC's Weather Plus: darkness (because, you know, it's being shut down)

by Richard Keller, posted Oct 8th 2008 6:00PM

The extended outlook for Weather Plus is phase outThis was bound to happen. When NBC Universal decided to purchase The Weather Channel earlier this year I'm sure there were some questions as to how this would affect the network's Weather Plus operation. You mean you don't know about Weather Plus? Sure you do! It's the 4-year old digital content operation that paired the network with their affiliates to air its content on their digital channels. It's also what MSNBC and CNBC have been using the last few years during times of severe weather.

Well, the answer to if both Weather Plus and The Weather Channel would be run simultaneously has been answered: they won't. NBC News President Steve Capus said Weather Plus operation would be phased out in stages through the end of the year, affecting both on- and off-air staff. There is no word if any of the Weather Plus technology or staff will be integrated into other aspects of the News division or into TWC in general.

This is a no-brainer for NBC News, particularly with the budget crunch that division is currently going through. Heck, both local and network news operations are being severely pared down due to the loss of funds. Having two weather operations working the same street for NBC would be counter-productive, especially since The Weather Channel has a bigger profile than Weather Plus ever had. Hopefully, some of the Weather Plus talent that has become familiar to viewers over the last few years will move over to TWC or the NBC affiliates. If not...well, weather is as big as business news these days. I'm sure they will end up doing well for themselves.

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