Will Sarah Palin make 30 Rock a success ... finally?
30 Rock has been the little show that could for two years. Like Arrested Develoment a few years back, it has a rabid fan following and the critics just adore it. Unfortunately, it also has the same problem that plagued AD: low ratings. While those numbers did tick up during last year's strike-shortened season, the show still only averaged 6.4 million viewers, good enough for 94th place among all shows. It's also proven it does well with alternate viewing methods like online streaming and DVR recording but the networks are still struggling with how to account for that.If ever there was a time for Tina Fey's little show to find that bigger audience, this would be it. Sure winning the Emmy for Best Comedy for the second year in a row is great. Hell, Tina Fey and Alec Baldwin took home awards for Best Actor and Actress as well this time. But even that doesn't mean anything when the ratings numbers come in. What does matter right now is Sarah Palin. Thanks to John McCain picking the one woman on the planet who looks exactly like Tina Fey, suddenly she's the most famous comedian on the planet, and that could just save her show.
It helps that she does a spot-on and hilarious impression of Palin to boot. And considering her connection to Saturday Night Live already (Hell, Lorne Michaels is behind her new show as well), she had the perfect place to do it. Then NBC put those SNL Weekend Update Thursday specials on and suddenly there's Tina Fey on TV being funny right where her own show is going to be, and getting nine to eleven million viewers each week. What they should have done was held back Kath & Kim completely and have both the SNL specials and 30 Rock in the Thursday night lineup at the same time. But I guess that would have made too much sense. These are still network executives we're talking about.
In fact, I'm not even sure that the move to put the premiere of 30 Rock online at NBC.com a week before tonight's premiere was a smart move if they want to bolster ratings. Sure, it probably helped the online viewing of the show, but I think it was doing well there already. The problem is there aren't enough on-air viewers. 30 Rock and shows like it (high praise, low ratings) can only hang in there on accolades and awards for so long, as proven by Arrested Development.
In fact, Arrested Development averaged 6 million viewers in its second season before a disastrously-scheduled third season drove it firmly and finally into the ground. At least NBC seems to have more faith in the show, airing it on their strong Thursday night lineup instead of opposite every other major strong show on television like FOX did.
But the big question remains: will a damned funny impression of the Republican vice presidential candidate by Tina Fey mean improved ratings for the show she stars in? I guess we'll find out tonight. I have to think that enough of her fans from SNL and even people who've never heard of her until her impression went viral and global, will at least tune in out of curiosity. They might even think another SNL special is going to be on in that slot. The election is still almost a week away.
Luckily, 30 Rock is just as frantic and over-the-top as SNL when it's good, and in fact is a far cry better than your average episode of the Saturday night staple. Plus, former cast member Tracy Morgan is there too, so there's another familiar face. And to complete the connection to both shows, Will Arnett (Arrested Development), who's married to Amy Poehler (Saturday Night Live), and the proud papa of a new baby boy (Congratulations!), guest stars tonight in his deliciously evil role as Alec Baldwin's arch rival, Devin Banks.
| I'll watch it regardless | |
|---|---|
| I'm going to watch because of her Sarah Palin impression | |
| -delete- | |
| I don't watch it on television | |
| I'm not going to watch at all |

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