Election Night: MSNBC (final thoughts)
It's about 12 hours later and as I look back on MSNBC's Election Plaza broadcast, I can see things a bit more clearly now. Overall, the "place for politics" did a fine job covering the most historic presidential election in my lifetime. It wasn't the most dramatic, but it was living history.History was in the making because we knew going in whether the Dems or the Reps won, an African-American or a woman would be in the White House by the end of the night. MSNBC captured that political reality with images and by letting the camera run long after Obama's speech just to watch the faces of the people -- including Oprah and Jesse Jackson, both in tears -- celebrate in joy.
The prognosticators and pollsters were all on target by choosing Obama/Biden as the winners, so that means nobody's at Gallup or Fivethirtyeight.com is losing his/her job.
It would have been really embarrassing if they'd been wrong. Embarrassing, but more dramatic TV. In 2000, the Gore-Bush election which lead to a recount, that was great drama. Insane, theatric, wild and unprecedented drama on an epic scale. We didn't have anything like that last night.
MSNBC leaned heavily on the multiple talking heads to keep the suspense -- such as it was -- alive till 11 o'clock when the California-Oregon-Washington projections sealed the deal for Obama. It looked like Chris Matthews and Keith Olbermann were on their best behavior. Nobody got snarky or nasty or superior (Keith).
There is one thing that I think flaws the MSNBC coverage, however. They are really split with NBC News coverage and it creates a weird chasm. While watching MSNBC, I was wondering where was Andrea Mitchell? Tom Brokaw? David Shuster? The NBC talent pool is parsed out over two networks. You don't have that problem at CNN.
As for all the peripherals, the magic maps, the ice skating rink, the Election Plaza with the giant TV screens, I can't say any of it was that great. In the months leading up to election day, I was more impressed with Chuck Todd's electoral college touch screen. He didn't use that smaller display last night. The larger, podium thing was cumbersome to me and didn't really improve the broadcast.
For the future, I'd like to see MSNBC determine who the number one voice is, because David Gregory is not the guy. He was the moderator last night, the traffic cop, a conductor on a very fast moving train. He was good, not great. They need to someone else. Maybe it's Chris Matthews or Keith Olbermann separately, not as a tag team.
So, bottom line, will I be watching MSNBC in two years for the next Election Plaza broadcast? Yes, I'll be there. They may not be a perfect broadcast, but they are interesting.

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