Keith Olbermann inks a new four year deal
Here's some news that's bound to equally thrill and displease readers. MSNBC has given Keith Olbermann a new four year deal, ensuring that Countdown with Keith Olbermann remains in the cable's primetime lineup. For fans of Olbermann, the prospect of Keith's continued commentaries and his clever interpretation of the news is a good thing. For those who loathe the man -- and there are just as many detractors as fans -- this is one more reason to be ticked off with MSNBC.The fact is that TV success doesn't depend on having everybody love you. There are many stars, in fact, who are polarizing figures. Either you love them or you love to hate them. The point is that you don't ignore them. So, Keith Olbermann will remain a part of the public discourse and that means the best media feud of the decade goes on -- Olbermann versus Bill O'Reilly.
You know, Olbermann isn't getting this renewal, which includes his continued presence with his old SportsCenter partner Dan Patrick on NBC's Football Night in America pre-game, just because he's famous or controversial. Olbermann has been instrumental in building MSNBC's primetime ratings success.
For the first time in forever, the Countdown / Rachel Maddow Show pairing is challenging and occasionally winning in the ratings. Maddow's meteoric success, as a matter of fact, is due in large part to Olbermann's efforts. He opened doors for her. Granted, Rachel made the most of her chances, but it was KO who helped shine a light on her.
I happen to like Olbermann. He stirs it up. Now that the election is over, I look forward to hearing his take on President Obama. It's just my opinion, but I don't see Keith as a cheerleader, which means it should be really interesting TV.

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