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October 30, 2014

60 Minutes scores with Obama

by Allison Waldman, posted Nov 18th 2008 8:27AM
60 min logoAll things Obama are doing really well right now. Not just winning the election, but the top of the charts for Senator Barack Obama's two books, merchandise with Obama's image and name, anything and everything about the president-elect is hot, hot, hot. Thanks to the first major post-election sit-down interview with Barack and Michelle Obama last Sunday, CBS's 60 Minutes had its largest audience in nearly a decade. The 6.4 rating/16 share (adults 18-49) translated into a viewing audience of just under 25 million.

The enthusiasm and excitement for Obama is not unusual when you're talking about a new president. I recall this kind of buzz before Bill Clinton took office in 1993. The Clinton Inaugural even warranted a two-hour TV special that featured a glitzy array of celebrity Friends of Bill, like Barbra Streisand, Aretha Franklin, Fleetwood Mac, Warren Beatty and more.

That CBS production was also a ratings hit, and you can anticipate Obama's inaugural will follow suit, especially in light of the big Nielsen numbers Senator Obama is garnering.

60 Minutes wasn't the only ratings success Sunday night; Desperate Housewives (16 million viewers) and NBC's Sunday Night Football -- Dallas vs. Washington -- also did well (19 million), so it was not just the Obama hour that made Sunday a good TV night.

By the way, since the Obama connection is such a draw, NBC is considering changing the name of Lipstick Jungle to Lipstick Obama. If it'll get the show off the bubble and safely into 2009, why not? Okay, that's just a joke, but with all the talk about Lipstick Jungle being canceled then not canceled, you have to wonder.

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keidalgrim

This is rich:

"The enthusiasm and excitement for Obama is not unusual when you're talking about a new president. I recall this kind of buzz before Bill Clinton took office in 1993. The Clinton Inaugural even warranted a two-hour TV special that featured a glitzy array of celebrity Friends of Bill, like Barbra Streisand, Aretha Franklin, Fleetwood Mac, Warren Beatty and more."

So we've leapt back in time to note the previous Democrat president. And you've used the word "warranted."

Hmm, now can we finally admit to ourselves that the media does indeed have a bias toward the left?

This is sickening. But don't claim sour grapes...I voted for the Big O (no, not her, the other One).

November 18 2008 at 9:55 AM Report abuse rate up rate down Reply
3 replies to keidalgrim's comment
Joey Geraci

They are going to cancel My Own Worst Enemy but not the Lipstick Jungle!!? Really? NBC can be beyond stupid sometimes.

Keep in mind that Obama has far higher approval ratings for an incoming president than Clinton or Bush (2000) did. I'm sure that factors into his "hotness".

November 18 2008 at 9:30 AM Report abuse rate up rate down Reply

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