Powered by i.TV
October 6, 2015

No home for the Daytime Emmys?

by Allison Waldman, posted Nov 19th 2008 9:03AM
EmmyThere's a real problem brewing for the Daytime Emmys. The annual broadcast which has been switching off from year to year between ABC and CBS, may not make it to prime time because CBS has decided to skip its turn...and ABC is not ready to step up and take on the award show.

To some this is simply a symptom of the decline of interest in daytime dramas, which dominate the awards. If you check out my post from last year's show, my assessment is not that the broadcast is the problem, but rather it's the nominations. There are too many repeat winners, too many actors who are overlooked in the nominating process, and too much sameness. The Daytime Emmys problem starts with the awards, not the show.

Still, what about the foreseeable future and the 2009 awards -- will they be shown on TV?

According the NATAS (National Academy of Television Arts and Sciences), it has options that would move the show to another outlet. Other awards have moved off network, including The Golden Globes, which have recently gone back to NBC. That could happen to the Daytime Emmys, too.

To me, the logical spot is SoapNet. The cable outlet currently shows most of the soaps and could promote the broadcast across multiple platforms, rebroadcast it for maximum exposure and jazz up the entire production. That doesn't address the problem of the awards themselves, but at least it'll keep the award show on the air.

By the by, it wouldn't be such a bad thing if the Daytime Emmys aren't broadcast. The Peabody Awards aren't broadcast and they're still important to the TV business. Also, there's another possibility -- move the Daytime Emmys back to daytime which is where they appeared for many, many years and did just fine in the ratings.

Add a Comment

*0 / 3000 Character Maximum

1 Comment

Filter by:

It is shocking at the decline of soap opera ratings in the past 5 -10 years. The show itself did not garner high ratings but it also aired in the summer, so I thought it was okay.

Days fans should know that the show was only renewed for 18 months and might be cancelled which would not be entirely shocking since it's the only soap left on nbc. They are also removing deirdre hall and drake hogestyn from the show probably because they were forced to make budget cuts.

Not a great time for soaps right now.

November 20 2008 at 12:16 AM Report abuse rate up rate down Reply

Follow Us

From Our Partners