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Tyra goes from syndication to the CW. Which one is better?

by Richard Keller, posted Nov 24th 2008 5:05PM

Tyra Banks showI think you can place this under the 'Well, duh!' category of programming decisions. Though, I'm not too sure it's the right choice. That's where you come in: I need you to give me some sense as to if the following move is a good idea or not.

See, Tyra Banks, who is the host of the CW's America's Next Top Model, also has a syndicated talk show called The Tyra Banks Show. The daytime talker has been around for four seasons now and has received fairly respectable numbers. Now, in agreement with the talk show's distributor, the program will be taken off of the syndication market after this season and added to the CW daytime lineup starting in 2009. There, it will make double weekday runs at 3:00 and 4:00 pm.

So, here's my dilemma: on the one hand this looks to be a sound idea. With Tyra hosting ANTM the inclusion of her talk show on the schedule is smart network thinking when it comes to synergy. On the other hand, by taking this on there's a chance for the show to lose audience rather than gain.

Right now, according to a recent press release, The Tyra Banks Show airs in first-run syndication in nearly 97% of the country. As far as I know, the CW is not enforcing affiliates to run its afternoon slate of programming, which currently comprises repeats of shows such as The Jaime Foxx Show and The Wayans Brothers. If this is the case, then there is a strong chance that viewers who once tuned in to Banks' talk show may not have the opportunity to see it again. If that time slot is covered by one of the many lucrative and long-lasting court shows currently on the air, the chances of Tyra taking its place will be small.

So, Tyra fans and non-fans, was this a good decision or not? Was it better to keep the show in syndication or keep the synergy going on a network that was 'this close' to being shutdown earlier this year? Your opinions are warranted.

Was the CW's decision to pick up The Tyra Banks Show a good one?
Yes, because it promotes network synergy.15 (11.0%)
No, because it prevents the freedom the show had to go to other networks.45 (33.1%)
Really don't care either way.76 (55.9%)

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6 Comments

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Erica

as long as they don't cancel Judge Jeanine Pirro's show, I don't really care

November 26 2008 at 10:25 AM Report abuse rate up rate down Reply
RobynM

As long as Joel McHale can still find her, I don't care. ;)

November 25 2008 at 12:21 AM Report abuse rate up rate down Reply
Argus

she is going to be really pissed at her business manager next year.

November 24 2008 at 11:58 PM Report abuse rate up rate down Reply
Erica

Also, not everyone in the country gets the CW. I don't where I live.

November 24 2008 at 11:15 PM Report abuse rate up rate down Reply
cdawg

you're missing the big picture (and part of the press release) - her run was cut back by 8 weeks a year, that's the big story, so LESS money and exposure for her by making the move.
Plus syndication usually pays more - you have more negotiation power (see Jeopardy, Oprah, etc). She must have been in a bind and needed a stable network - cant imagine why though.

November 24 2008 at 5:16 PM Report abuse rate up rate down Reply
1 reply to cdawg's comment
Joey Geraci

Since when is the CW considered a stable network?

November 24 2008 at 5:34 PM Report abuse rate up rate down Reply

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