Ferguson's ratings beat Conan's
Craig Ferguson is beating Conan O'Brien in the late, late night wars. His show scored an average of 1.9 million viewers compared to 1.85 million for Conan for the week. Ferguson's numbers increased from 1.75 million from the same time last year (the article doesn't mention Conan's ratings from last year). Now, what does this mean?Is Ferguson actually becoming more popular than O'Brien? If this is the case, then we've discovered the natural heir to the Letterman time slot. NBC must be shaking in its boots to have Conan take over Jay Leno's time in 2009.
On the other hand, it could be a fluke. People's tastes could simply be temporarily swinging towards Ferguson. However, a 8.5% increase in average viewership over a year is nothing to sneeze at.
Or possibly that Conan isn't bringing his "A" material to the game? He may just be saving it for when he starts in the 11:30 slot. How could CBS be winning the ratings game when the opposition has Triumph the Insult Comic Dog on its side?

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