In an economy where businesses fight to simply survive, it's more and more unlikely that they will shell out the $3 million for a 30-second spot that the Super Bowl requires. Leave it to NBC and ad agency Cesario Migliozzi to figure out a way around that.

They're taking the thirty second commercial and sharing it among advertisers each of whom pay a fraction of the cost. On one hand, it's a brilliant business move. It only takes a few seconds for subliminal advertising to work (which is why there are billboards along the highways of most of the country). On the other hand, it's unlikely we'd get any of the amusing storyline commercials that take two or three spots (these are usually the best part of the broadcast).

If this works, then it could be new way for advertisers to inundate the public during one of the most watched television events of the year. It's just another step in making television and the Internet into the same thing.

UPDATE: It looks like NBC nixed the idea.