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August 28, 2014

There will be a lot of movie ads during the Super Bowl

by Brad Trechak, posted Jan 9th 2009 11:04AM
Superbowl trophyWith a three million dollar price per thirty seconds along with an extremely down economy, many of the regular supporters are bowing out of their standard Super Bowl spots. But apparently Hollywood is stepping up to fill in the gaps.

Since its origins, television has always been supported by the movie industry. It makes sense since they're so interconnected (television is mostly an ad-based revenue stream and I've heard that the marketing budget of a lot of studio films is something like 40% of its total cost).

I'm sort of sorry to hear this. I'm not a sports fan but have always tried to catch the Super Bowl because of the clever commercials. It's not likely that Star Trek or X-Men Origins: Wolverine is going to do a Bowl-specific ad. On the other hand, if they did get Hugh Jackman to dress in costume and puncture a football with his claw, or Chris Pine to vaporize it with a phaser, it would be the talk of the water cooler the next day.

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Why does those huge companies spents so much money on super bowl if one contact has big price. There are more efficient ways.
http://www.rss.lt

January 09 2009 at 3:19 PM Report abuse rate up rate down Reply
robert

i think a little Wolverine vs. Sabertooth football action would make my day

January 09 2009 at 2:17 PM Report abuse rate up rate down Reply

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