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August 2, 2014

Academy Awards to accept movie ads for the first time

by Brad Trechak, posted Jan 19th 2009 5:30PM
OscarNothing tests ethics like a recession. To prove this, the Academy Awards ceremony broadcast is now accepting spots for films and has cut the price of an advertisement to $1.4 million.

I could understand the concern. If someone sees an advertisement for the latest Adam Sandler flick, they could confuse it for an Academy Award nominee. The Academy has put some restrictions on the types of ads that can be used which will hopefully prevent such a mix-up. Sadly, these restrictions have only permitted for one studio advertisement so far: Disney-Pixar's Up.

It does seem a bit of a conflict of interest from getting advertising revenue from organizations to whom you are giving awards. At least Hollywood will not be confused for a society of principle. Studios big and small have always used their bank accounts and marketing campaigns to purchase an Academy Award nomination anyway. This just makes the process more obvious.

How do you feel about watching an Academy Awards broadcast with movie ads?
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Brian

The idea of movies advertising during the academy awards is actually not all that unethical. The way that the money goes to the network first, then passed on to the academy, it's a little disconnected from a direct had over of money to the awards company itself.

I also thought it was pretty insane that a company would be restricted from advertising to its target audience when it holds the entire demographics attention.

It would kind of be like a nike not being allowed to advertise during an NBA game because of the relationship they have with the league.

January 19 2009 at 6:26 PM Report abuse rate up rate down Reply

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