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November 24, 2014

CBS giving Couric some primetime specials

by Danny Gallagher, posted Jan 25th 2009 9:26AM
CBS has had a rocky relationship with their new evening news anchor. The move to hire her after journalist Dan Rather went down in flames like a phoenix blasted out of the sky was heralded as a new dawn without realizing that it sets just as quick.

Couric has earned some respect for her work since Sarah Palin let her stick her brain in a Newton's Cradle and knock it back and forth until her "You betchas" became her "Okie dokies". But the news broadcast is still third in the ratings war and the egg hasn't completely been washed from CBS' face.

So until Palin announces her bid to run for head of Alaska's border patrol to keep those pesky Russians at bay, CBS hopes they can keep what little momentum they have going by doing for Couric what NBC just did for Jay Leno.

The Giant Eyeball Network will air a special news broadcast just for Couric in primetime in place of The Old Adventures of New Christine this Wednesday at 8 p.m. CBS will also give Couric her own Grammy special on Feb. 4 four days before they air the Grammy awrds.

The move won't become permanent. It's just a tryout for Couric and her show. The network hopes that they can snag some of those primetime viewers and bring them back to the news. The move isn't a big risk for the network, more of a desperate move. The broadcast has been in third ever since Couric jumped on the new ship and now her future with CBS looks as good as than the chances of a Becker reunion show.

If CBS wants to raise their ratings and if Couric doesn't want to end up in a depression-era bread line when the economy is on Zoloft, they need to wise up and fast. The reason NBC and ABC are scoring so much yardage in the evening news game is because they do simple, quality news broadcasts. They are far from perfect, but they still feature some enterprising investigative news pieces and story lineups that put importance ahead of impulse almost all of the time. And that's hard to do when you're fighting for attention in an age where news consumption has dropped and cable networks are one ratings point drop from hiring a chimp to do the weather reports.

Rather may not have been the least volatile anchor CBS could have held under their wing, but he was a journalist first and a TV personality second. The only way Couric can win this war or at least avoid becoming a casualty is by switching those roles for herself and her show as well. Since Couric took over, the broadcast has changed from a serious news program to a show that has tried to make the news fluffier and nicer. We've got a war, a recession, a huge change in political leadership and a world that's one itchy trigger finger away from reenacting the book of Revelations. You can't put lipstick on a pit-bull and let small children still pet her.

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Katie

What's a Newton's candle??? Also, what did you mean to say in this sentence: "now her future with CBS looks as good as than the chances of a Becker reunion show. "

January 25 2009 at 11:43 AM Report abuse rate up rate down Reply
1 reply to Katie's comment
Joe stalin

Seriously? You can't draw the obvious sarcasm from the Becker line? You must be a Katie fan and a CBS viewer no doubt.

Look without a Republican in power that she can sandbag, for at least the next two years her momentum as it is, is done. I'm sure she'll find some Republicans to attack it's just that without any in power it won't do much for her ratings. Besides pMSNBC pretty much has that demographic covered.

January 26 2009 at 9:11 AM Report abuse rate up rate down Reply

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