The CW is making another vampire series
There can be no question about the demographic that The CW is trying to market to. It has just picked up the rights to create a show based on The Vampire Diaries series of books. Obviously, this is assuming that The CW will still be around at the actual time of broadcast.I can see it now: some executive noticed the success of the movie Twilight with tween girls (that key demographic I was mentioning) and said to his/her assistant: "find me a book like Twilight but was released beforehand so nobody will sue us." Of course, it helps that The Vampires Diaries has been re-released since the success of Twilight and became a best-seller.
Of course, The CW has already has some experience with series based on books (Gossip Girl comes to mind), so this is probably paint-by-numbers as far as they're concerned. I can only laugh ironically because this is the same network (albeit with a different name) that canceled Angel.

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