Come on now, play along with nice with NBC and just accept the spin. 30 Rock did not have product placement. Just like the Today show did not pay for the interview with Nadya Suleman... or Drew Peterson.

WHO CARES, really who cares if they got paid for it. It was funny. It was funny. Sometimes I swear people love to take the funny out of everything.

I agree its hilarious the reaction. I always thought the point of when they include these segments on 30 Rock was a joke, and it is hilarious. The never ending product placement is just as much a fear for tv writers as it is its viewers. Personally if I was going to do a joke like that I'd still want to get paid for it. The truth is it does not change anything whether they were paid for it or not.

Well it might effect your view of their artistic integrity, but if that's so your just a moron.

Also to the crazy guy claiming they're all going to get rich off a stock bump. LOL TO YOU. One 30 second spot on a tv show like that would hardly make a difference. Secondly who in America doesn't know McDonald's?

Now if it was some obscure company that hardly any one had heard of then your complaints might have merit, and the bit wouldn't have worked. That is it only works with a parody of a large international company like McDonald's or with the actual company.

Wow! I am really surprised at how passionately people feel about a) whether this was product placement and b) whether Tina Fey was lying. I don't live in America, so I haven't seen this episode yet and can't comment on it. But to be honest, I don't have any reason to doubt Tina Fey (and tend to side with her criticism of on-line critics), and I remember in an earlier episode she made quite a funny joke about 'product placement'. Maybe McDonald's was mentioned quite a bit, I dont know. But if Tina Fey is saying 'it wasn't paid product placement' then that is good enough for me. I guess I am lucky not to live in a scarred and cynical country as America - but I guess that's also why a lot of the self-deprecating humour works.

No product placement at all

(this message brought to you by Verizon Wireless - please don't sue, send me my free phone to the following PO box...)

How is this really any different than the Arby's thing when Isabella Rossalini guest starred? Talking about Beef and Cheddar? Seems about the same to me. Didn't hear any uproar about that.

You know, I was just watching Aqua Teen Hunger Force, and ended up watching the episode where Shake pimps out Boost Mobile. It is so obviously satire there, and I think it is the same for this episode of 30 Rock. They were making fun of product placement and McDonalds, they weren't doing it to really gain anything, but it was meant more as a satire...not all praise McDonalds. Colbert does it occasionally too.

Hey look at that, the difference between intentional and unintentional had absolutely no effect on the story itself now that the facts our out.

It's almost like this was a stupidly contrarian reason to feign anger at an entertainment program.

NBC needs to make money just like every other struggling business at this time. Why in the world is it a shock? Since when is there morals and standards when it comes to a tv comedy? This isnt exactly PBS here.

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http://www.tigerdroppings.com/blog/index.asp?b=9

What Tina Fey did is no different than what you guys do when you recommend a good book/movie/tv show to a friend. It is that simple, Tina Fey and crew just really love McFlurries and wanted the world to know