Who got the horns in the battle of Stewart v. Cramer? - VIDEO
The war of words that erupted between The Daily Show with Jon Stewart and the CNBC network started with Stewart's righteous rant over CNBC's lackadaisical coverage of the crumbling markets and ended last night. Or did it? It officially went to Defcon 3 when Mad Money host Jim Cramer, CNBC's biggest name (which I assume is a lot like being the biggest star on UPN), got caught in the crosshairs.
Thankfully, the news media has been there to cover this feud from the first "#*$& you" to the last "lighten up" that culminated last night when Cramer and Stewart sat down for a face-to-face face-off on The Daily Show. Thank you TV news! You're the gossipy older sister I never had.
If you tuned in to Thursday night's show hoping for a hilarious reprieve from the depressing world in which we live, you were sorely disappointed. Stewart dedicated half of the first segment and the remaining two to chat things out with the Mad Money host and explain his reasoning for his show's hammering of CNBC. Cramer was, as Stewart put, the face of this and that alone should tell you just how ugly it is. But you have to give Cramer credit for putting himself on the hot seat. The man can only regret that he has but one life to give to his network.
As sick as this sounds, CNBC has to be loving this attention because if they didn't, Cramer would not have been allowed within 500 yards of the studio. Until now, the only people who watched CNBC were ultra wealthy stock hounds who have a TV in their bathroom so they can see how their stocks are doing while they are on the toilet or insomniacs who think the stock ticker could lull them into a coma faster than invisible sheep.
Instead of grilling Cramer for his mistakes or showing even more embarrassing clips of the bald bull market chaser jumping around his set, playing dumb sound effects and screaming at buzzwords like a Wall Street Pee Wee's Playhouse, Stewart very calmly but sternly played some earlier clips of Cramer's heyday with TheStreet.com. Believe it or not, there was a time when Cramer reported the financial news in an even and measured tone that didn't make you think he snorted some special medication to get it faster into his bloodstream for our "entertainment," as Cramer put it.
"I understand you want to make finance entertaining but this is not a #&$ing game," Stewart said, "and when I watch that (clip from TheStreet.com), I can't tell you how angry that makes me because what that says to me is you all know what's going on."
Now before Thursday's show, the news outlets had been pumping their viewers full of Fight Club juice in preparation for this Stewart/Cramer showdown. They made it sound like this war of words would erupt into a mushroom cloud of clauses and prepositions if the two were even together in the same studio.
The beef wasn't with just Cramer. It was with the entire CNBC culture of authority and pomposity that Stewart believed helped burst the bubble that caused our current financial mess. I'm not pretending to understand the entirety of Stewart's argument and the claims of financial liquidity or the root causes of the market collapse and how CNBC fits into that picture. If I did, I wouldn't be writing this for beer money.
It seemed to me the Stewart /Cramer mess was about something much bigger. The line between news and entertainment seems to get blurrier every time a new talking head gets his or her own show. Stewart claimed that CNBC and other financial reporters upon which some investors depend for their very financial lives failed to do the necessary work to head off this mess for the people they entrust their work to because of financial cutbacks that have spread throughout the media or the pervasiveness of entertaining for ratings. These same trusted names then have the audacity to call the disenfranchised "losers" for wanting some financial retribution for mistakes that everyone has made.
Since just about every major news outlet in the country failed to grasp the scope of that beef between Cramer and Stewart before and after the showdown, I'd say the real loser in this battle was the news media.

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