TNT pulls the plug on Trust Me
by Allison Waldman, posted Apr 10th 2009 9:38PM
On paper, Trust Me looked like a sure fire hit. I tuned in week after week to watch the show, so I consider myself a loyal viewer, but I have to be honest. The show never took off. Bob got it right in his early look, Trust Me had all the elements for something special, but it just never jelled. TNT has cancelled Trust Me after one season.
The guy in charge of TNT programming, Michael Wright, implied that a drama set in the advertising business was just a little too inaccessible for viewers. And that was the issue; not enough Nielsen numbers.
Even for cable, Trust Me was only scrounging up about 1.4 million viewers each episode. It didn't capitalize on having The Closer as a lead-in for part of the season, and when all was said and done, TNT decide to call it a day.
This isn't much of a surprise. Less than a month ago, Mike wrote about Eric McCormack's new ABC pilot. That was kind of the death knell for Trust Me.
It's too bad that Trust Me never took hold. Like I said, it had a great cast and a premise for a show that I was definitely interested in. Unfortunately, the excitement of the creative process which is key to the advertising business, was never captured.